If you had told us that vertical video would become a dominant medium in 2022, we would have called you crazy. Whether you like it, TikTok, Instagram Reels, and YouTube Shorts are here to stay. Now the real question is where should you focus your efforts as a brand?
If you haven’t already noticed, vertical video is here to stay. Even Instagram has officially announced that it’s no longer a photo-first platform but a video-first platform. This change in the priority of Instagram is noticeable, especially since posting one photo no longer gets the reach or interactions we’ve been used to seeing.