Our Story

Since 1871, The Salt Lake Tribune has driven community engagement and dialogue forward with Pulitzer Prize-winning journalism. We’ve been a critical voice, free of bias and political sway, anchored by facts and truth. We’ve told the story of Salt Lake City in creative, compelling ways, stirred critics, and along the way earned trust from those who demanded the real story. Then …

We Embraced Change to Better Serve You

A New Way Forward

(Francisco Kjolseth  |  The Salt Lake Tribune) An empty parking lot at Solitude Mountain Resort on Monday, Nov. 16, 2020, will soon be full of skiers. Avalanches might not be the only things that temporarily close Big and Little Cottonwood Canyons this year. Now, because of increased popularity during the pandemic, officials warn they will close uphill traffic this ski season when parking is totally full.

In late 2019, the Tribune ownership team, now free from the long-time constraints of a joint-operating agreement, committed to pursue nonprofit 501(c)(3) status. The move would maintain The Salt Lake Tribune’s integrity and purpose and also allow us greater control over how we delivered our product in the digital era.

We moved fast. We shifted to six-day digital delivery and one-day print circulation (Sunday), and we’re proud to say more than 4 million unique monthly users engage with us and our loyal followers from those print-only days are with us as well. Our community commitment is as strong today as it was the day of our first edition in April 1871. And it’s only getting stronger.

Trib Connect Is Born

Along the way, we learned that we can give more to our Salt Lake City business community. We’re more than the best investigative journalists. We are a team of creatives with deep advertising and marketing knowledge that can help Salt Lake businesses thrive in a complex digital world. That’s why we created Trib Connect.

It would be lazy to simply plug your business into 4 million users or our loyal print readership and say that we’ve served you.

Sure, access to those resources is great. But we’ve decided to flip the typical marketing script and start with you. We learn your story, then help you tell it in the most effective way possible; and most importantly, we use analytics and insights to find your audience, not just a “big” audience.

Infographics. Surveys. Branded Stories. Email Marketing. Social Media Marketing. Yup. We have everything a boutique marketing agency has and more. But we’re also aligned with a media powerhouse that has a really big heart for your community! When you partner with us …

(Trent Nelson | The Salt Lake Tribune) The State Capitol in Salt Lake City on Thursday, Nov. 12, 2020.

We Learn

We start with your business. Talk to us. We’ll Listen. We’ll ask questions, discover your needs and match the best digital, traditional marketing and advertising tools to your audience.

We Plan

We’ll put all of that into a plan that helps you target your audience on the channels—digital, print, social, you name it–that they frequent and where they’re looking for you!

We Execute

We’ll drive home your message with the right tactics. We’ll analyze results, adjust, and keep collaborating with you to achieve your goals today and tomorrow.

Ready to Thrive With Trib Connect?

Connect with a community partner to build a strategy exclusively for your business.

Putting You First

Tell us your business goals. We’ll show you your potential.